Hi, Im Rabiya!
A Technical Solutions Consultant and an aspiring Product Manager. I specialize in translating complex technical requirements into actionable solutions, driving the scaling and growth of platforms with a focus on innovation and efficiency.
About me
I am a leader and trailblazer in the global tech landscape, with over four years of experience in tech consulting, business development, and project management. Certified as a CAPM and ACP, I have worked closely with leading companies to deliver business cases, product demonstrations, and tailored ERP solutions that address complex challenges. At SENPI Consulting, I was the top consultant for Western Canada, leading ERP and CRM demos that achieved a customer satisfaction rating of 4.5/5 while consistently driving growth. My expertise resulted in multiple promotions and recognition as a top-performing Sr. Business Development Associate, with my work significantly boosting Net Promoter Scores and fueling business success.
Currently, I am pursuing a Master of Science in Information Systems at the University of Washington, where I am at the forefront of integrating technology and business. My academic journey, which also includes a Diploma in Business Analysis from the University of Waterloo and a bachelor’s degree in business administration from the University of Central Punjab, reflects my deep commitment to continuous learning and excellence.
My entrepreneurial spirit led me to cofound a pioneering SaaS platform in Pakistan, revolutionizing the way customers connected with local professional handymen. Under my leadership, the platform secured $100,000 in seed funding and achieved significant market traction, culminating in its successful acquisition by a competitor. This journey, coupled with my founding of Rooted & Rising— an NGO empowering first-generation South Asian women to thrive in life, business, and technology—underscores my ability to identify market opportunities, drive growth, and create lasting value. Through strategic community-building and mentorship initiatives, I’ve created platforms that foster growth, leadership, and inclusivity.
My journey to becoming a thought leader in the global tech industry is a testament to my resilience, vision, and unwavering commitment to excellence. Whether I’m driving product innovation, leading cross-functional teams, or empowering women to break barriers, my influence is felt far and wide, making me a formidable force in the world of technology and beyond.
My Work
-
Handyman Pakistan LTD
CO FOUNDER
-
Constellation Software- Perseus Group
Mergers & Acquisitions- BD Associate
-
Coupa Software
Senior Business Development Associate
-
Sen PI Consulting
Technical Solutions Consultant
MY PROJECTS
Chimpkey Automation Software
Role: Growth Consultant
Developed and executed a GTM strategy using Salesforce and HubSpot, shifting focus from client acquisition to retention.
Identified user journeys and personas, driving a 23% increase in new business in Western Canada.
Built and implemented a sales referral program to boost new logo acquisition through targeted partnerships.
Titan Analytics
Role: Growth Consultant
Led research efforts that contributed to the project winning the 2021 Solana Global IGNITION Hackathon (Gaming Track).
Conducted market requirement evaluation, competitor analysis, and customer segmentation to drive the growth and successful launch of game-specific analytical tool.
Led the development of player-facing tools, prioritizing features that enhanced in-game strategy and increased win rates
Entrepreneurial journey:
Founded in 2016 and launched in Lahore, Handyman Pakistan LTD quickly became the go-to platform for connecting customers with reliable handymen across the city. Our mission was simple: to provide quick, efficient, and trustworthy home repair and maintenance services at the click of a button.
Our journey:
Active Years: 2016-2020
Location: Lahore, Pakistan
Team: 2 Engineers, 1 Accountant, 1 Operations Lead, 2 CoFounders
Platform Growth:
50+ active requests per day for handymen services within the first year.
2,000 handymen onboarded onto our platform within 15 months.
$100,000 raised in seed funding, extending our runway by 24 months.
Profitability: Achieved within the first year of operations.
Acquired by a competitor
-
Founded an NGO focused on empowering first-generation South Asian women, growing the network to over 200 members in 6 weeks.
-
Designed and implemented tailored mentorship programs that connected women with industry leaders, fostering career growth and personal development.
-
Organized bi-monthly workshops and events that increased member engagement by 150% and provided essential skills training in business and technology.
-
Actively promoted diversity, equity, and inclusion within the tech and business sectors, ensuring that underrepresented voices are heard and valued.
-
Created a platform for South Asian women to share experiences, challenges, and successes, building a strong, supportive community.
Recommendations:
“It was my pleasure to be Rabiya's supporting manager at Coupa Software. During our time, she was always prepared for our meetings, kept me up to date on her projects, and always came up with fresh project ideas. Being a fast learner helped her understand the market fit and quickly choose the right path to success. Without a doubt, she's always going to be the hardest-working and the smartest person in the room” - Jost Easterly, Director of Business Development, Flywire
"It is with great pride that I recognize Rabiya for her outstanding contributions to our Business School, earning her a place on the Roll of Honour for her exemplary involvement in extracurricular activities. Her ability to seamlessly translate academic insights into practical applications has significantly enriched our community. Rabiya's dedication, leadership, and commitment to excellence are a testament to the values we uphold and serve as an inspiration to both her peers and faculty."- Prof. Dr. Faisal Mustafa, Dean UCP Business School